Pantone Colours for 2023

The colour of the year is Viva Magenta - 18-1750

What is Viva Magenta?

Leatrice Eiseman - Executive Director, Pantone Color Institute Pantone USA says: "In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known."

The Pantone website says: Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

Each year Pantone sets colours of the year. Some fashion and jewellery designers use these colour suggestions in their work to help guide them with their designs.

The Spring/Summer colours for 2023 are a mix of neutrals and vibrant colours.